We are an association. We don’t have customers, but we do run a small Woocommerce web-shop for club articles and specialized books. It is also open to non-members.
We are using MailPoet for a newsletter to members and relations. The target audiences for the webshop and newsletter are
totally unrelated
. We do NOT (want to) send newsletters to webshop users.
People that buy articles in our Woocommerce web-shop are automatically added to a list “Woocommerce customers” in MailPoet. According to your support department there is no way to disable this. This is causing a GDPR problem:
Even though addresses are added as “Unsubscribed”, this list is for the GDPR an administration of personally identifiable information that does not comply with the purpose for which the information was provided: fulfilling the order. We’re simply not allowed to do this.
More in general: Now that MailPoet is part of Woocommerce.com I understand that your management wants to provide added value by offering integration between the products. But why not give your customers the choice whether they want to use that?
Since the merger the cross-marketing of both products has become obtrusive. I know that this style is more common and accepted in the US, but in Europe you could bite your own tail with it.