Name emails separate from Subject line of email
planned
L
Lee Busch
We need to be able to display emails by a descriptive name that suits the purposes of a marketer, not by the subject line of the email, as it currently exists. It's impossible to keep track of sent emails if I can't use internal language, numbering, coding, etc. The subject line is for the RECIPIENT, but the name of the email should be for the MARKETER. Two separate things.
Tautvidas
planned
Tautvidas
Hi Lee Busch, thank you for your feedback, we really appreciate it!
We anticipate to add internal campaign names later this year as part of a broader email creation experience refresh. We don't yet have more specific timelines, but more to come.
You mentioned looking to use internal numbering and coding - would you be open to sharing how you currently structure campaigns and how you'd hope to use numbering and coding?
E.g. would you look at sequencing drip campaigns, visually group multiple emails that are part of the same campaign but different variants are aimed at different audience segments, something different?
L
Lee Busch
Tautvidas Thank you. Typically, I use some or all of the following in email/campaign names on platforms such as Mailchimp, AC, CK, etc:
• the purpose of the campaign
• the theme of the campaign
• Co-sponsors or co-participants, if relevant
• date (year, month or season, holiday, etc)
• position in sales or promo sequence, if I'm making the sequence up as I go, not as part of an automation.
• whether it's an ICYMI resend, follow-up, whether to openers, non-openers, etc
All these help me identify emails for reuse or statistical analysis, or to remember how it was targeted at a glance.
In other services, I can also put emails and sets into folders, and would like folders in MailPoet.
I'm not sure what you mean by sequencing drip campaigns, because you handle those emails inside the Automation process.
Right now my "Emails" list is an undifferentiated mess, and it's really unworkable. I will sometimes put "[keyword]" in the subject line, where it makes sense to my recipient, for example, if they are in a class, I'll put "[classname]" as part of the subject line — which helps both the student and me to identify emails. But that's an awkward, partial workaround.
L
Lee Busch
Tautvidas I also use the internal name of the email as a variable when building lists (ie: was not sent "email x") or did not open "email y")
Johannes Ødegård
yes!