Unsubscription confirmation
D
Dan
The unsubscribe link is a static link with a hidden private token.
When a subscriber (Alice) forwards a newsletter to their friends (Bob, Chuck), the token gets forwarded as well.
That means, that Bob and Chuck can unsubscribe Alice.
This might happen when Chuck wants to stop reading from us, thinking the unsubscribe button will work.
But in fact, Chuck is unsubscribing Alice, our actual subscriber.
End result: Alice wants to read from us but was unsubscribed and doesn't understand why she doesn't get our emails any more. (She didn't even notice the unsubscribe link…)
Solution: Send an unsubscription confirmation email.
Tony Jenkins
This needs to be implemented... another option: include a "forward to a friend" link that sends a version of the email that strips out the unsubscribe link. This is a standard feature in mailchimp and other similar elists.
Agentur
With a different reason, but I also would very much like to have an "unsubscription confirmation mail" similar to the subscription confirmation mail available.
The reason simply is that some users expect or request a confirmation mail for their unsubscribing.
Philipp Stracker
Personally I would prefer another option than a unsubscribe-confirmation-mail:
- Display the email address on the unsubscribe page, so Chuck has the chance to see that he is in fact unsubscribing someone else.
- A "Goodbye Mail" that is triggered on unsubscribe from list (same as welcome mail), where we can insert a link with "That was a mistake, please add me again"
An unsubscribe email is IMO too difficult for most people. They click the unsubscribe link and maybe press a button on the webpage but it's no common practice to confirm an opt-out via email.